YouTube announced yesterday that it will roll out new policies governing Generative AI Created Content.

Specifically, YouTube will:

• Require creators to disclose when they've created altered or synthetic content that is realistic, including using AI tools.
  • A new label will be added to the description panel indicating that some of the content was altered or synthetic; 
  • For certain types of content about sensitive topics, they'll apply a more prominent label to the video player; and 
  • Content created by YouTube’s generative AI products and features will be clearly labeled as altered or synthetic.
• Make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using their privacy request process.
  • Not all content will be removed from YouTube, and they will consider First Amendment and other rights issues.
• YouTube's music partners will also have the ability to request the removal of AI-generated music content that mimics an artist’s unique singing or rapping voice, again subject to First Amendment and other rights issues.