1/14/2026 11:05:49 PM FDA Updates Its "General Wellness" Device Framework—What Companies Need to Know By Kristen Klesh Since 2019, companies that offer software and/or hardware devices aimed at promoting consumer health and wellness have had little more to...
1/14/2026 4:27:44 PM NAD Suggests Changes to Price Comparison Advertising By Brian L. Heidelberger The National Advertising Division of BBB National Programs (NAD) recently issued a final decision in a competitive challenge brought by...
1/7/2026 11:11:56 PM Class Action Targets Stake.us, Drake and Adin Ross for Illegal Gambling Promotion By Ryan Martin A new class action complaint has been filed against Stake.us and celebrity endorsers Drake and Adin Ross, alleging that Stake.us operates...
1/6/2026 4:37:34 PM FTC Issues First Wave of Warning Letters Under New Consumer Review Rule: Key Lessons for Brands By Libby O'Neill In August 2024, I wrote about the Federal Trade Commission's then-new Consumer Review Rule (Adieu, Fake Revie(u)w), which is designed to...
12/16/2025 10:59:44 PM New York Enacts AI Advertising Disclosure Law Focused on 'Synthetic Performers' By Ryan Martin Brian L. Heidelberger New York has enacted a new law requiring disclosures in certain advertising contexts involving artificial intelligence (AI) and human...
12/12/2025 4:06:39 PM Claiming Your Drug Product is Unique: Does That Mean It's Superior? By David Mallen Brands and marketers seek to highlight what makes their products singular and unique. But it can be very challenging to do so in a...
11/24/2025 8:14:56 PM California Arbitration Act Is Amended, Revisit Arbitration Clauses By Allison Cohen California's Senate Bill 940 (SB 940), which was signed into law at the end of 2024 and introduces new requirements for arbitration...
11/14/2025 6:05:37 PM NAI Opt-Out Tool Sunset and CPPA GPC Receipt Confirmation By Allison Cohen Recent developments from the Network Advertising Initiative (NAI) and the California Privacy Protection Agency (CPPA) impact how...
11/14/2025 5:10:05 PM Recap—When the Ad Writes Itself: Navigating the Legal Frontier of Agentic AI in Advertising By Liz Allen John Monterubio We were excited to speak last week on the mainstage at the Association of National Advertisers Masters of Marketing Conference in Chicago...
11/6/2025 9:46:43 PM For Advertisers, Claiming Comparative Environmental Benefits Can be Toxic By David Mallen While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of...
10/22/2025 2:50:53 PM What is "Clipping" and How is it Changing Social Media? By Brian L. Heidelberger A variety of new platforms have emerged offering “clipping” services for brands, podcasters and other content creators. These platforms...
10/9/2025 3:20:02 PM Now Enforceable in New York: Algorithmic Pricing Disclosures By Sarah Rubenstein Polak Yesterday, U.S. District Judge Jed Rakoff in Manhattan dismissed a lawsuit filed by the National Retail Federation challenging the...