12/16/2025 10:59:44 PM New York Enacts AI Advertising Disclosure Law Focused on 'Synthetic Performers' By Ryan Martin Brian L. Heidelberger New York has enacted a new law requiring disclosures in certain advertising contexts involving artificial intelligence (AI) and human...
12/12/2025 4:06:39 PM Claiming Your Drug Product is Unique: Does That Mean It's Superior? By David Mallen Brands and marketers seek to highlight what makes their products singular and unique. But it can be very challenging to do so in a...
11/24/2025 8:14:56 PM California Arbitration Act Is Amended, Revisit Arbitration Clauses By Allison Cohen California's Senate Bill 940 (SB 940), which was signed into law at the end of 2024 and introduces new requirements for arbitration...
11/14/2025 6:05:37 PM NAI Opt-Out Tool Sunset and CPPA GPC Receipt Confirmation By Allison Cohen Recent developments from the Network Advertising Initiative (NAI) and the California Privacy Protection Agency (CPPA) impact how...
11/14/2025 5:10:05 PM Recap—When the Ad Writes Itself: Navigating the Legal Frontier of Agentic AI in Advertising By Liz Allen John Monterubio We were excited to speak last week on the mainstage at the Association of National Advertisers Masters of Marketing Conference in Chicago...
11/6/2025 9:46:43 PM For Advertisers, Claiming Comparative Environmental Benefits Can be Toxic By David Mallen While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of...
10/22/2025 2:50:53 PM What is "Clipping" and How is it Changing Social Media? By Brian L. Heidelberger A variety of new platforms have emerged offering “clipping” services for brands, podcasters and other content creators. These platforms...
10/9/2025 3:20:02 PM Now Enforceable in New York: Algorithmic Pricing Disclosures By Sarah Rubenstein Polak Yesterday, U.S. District Judge Jed Rakoff in Manhattan dismissed a lawsuit filed by the National Retail Federation challenging the...
10/1/2025 4:34:02 PM GENIUS Act: Payment Stablecoins Coming to a Retailer Near You (Maybe) By Sarah Rubenstein Polak The Guiding and Establishing National Innovation for U.S. Stablecoins Act (GENIUS Act) (S. 1582) establishes the first U.S. framework...
9/29/2025 4:52:11 PM The Sports Law Playbook: Q3 2025 By Lisa Wiznitzer The Sports Law Playbook returns with our fall 2025 edition, offering a closer look at the legal and business trends reshaping the sports...
9/22/2025 7:51:07 PM Snapshots from the NAD Conference By David Mallen Last week in Washington, D.C., the BBB National Programs wrapped up another successful NAD conference. The conference, as usual, provided...
9/16/2025 2:41:58 PM FDA's Direct-to-Consumer Advertising "Crackdown": Impacts to Brands, Agencies and Influencers By Kristen Klesh The Food and Drug Administration (FDA) issued a press release on Sept. 9 announcing a “crackdown” on direct-to-consumer (DTC)...