These days, the explosive growth of the wellness industry—fueled by increased consumer interest in healthy lifestyle choices—presents a...

Take a quick breath—but just a short one—because late Friday, the Federal Trade Commission (FTC) decided (3-0) to push the compliance...

Revolve Group, Inc., a popular online fashion retailer, is facing a lawsuit that has brought its influencer marketing practices under the...

On April 1, the BBB National Programs named Phyllis Marcus the new Vice President of the BBBNP's National Advertising Division (NAD). The...

This September, California Governor Gavin Newsom signed 18 bills related to artificial intelligence into law. The newly enacted laws deal...

The FTC announced its Final Rule for subscriptions (negative options), dubbed the “click to cancel” rule because of the focus on...

Being a celebrity has its challenges. Adding a new one to the list, the U.S. Food and Drug Administration (FDA) has recently issued an...

It’s here! The Federal Trade Commission's (FTC’s) final rule banning fake reviews and testimonials, that is. Some of you may remember...

A new Illinois law that took effect on July 1 mandates that parent influencers compensate their children for appearing in content. This...

As advertisers and agencies continue to determine how to best use artificial intelligence (AI) to market their products and services,...

Retailers vying for consumers’ attention often promote sales and discounted prices to make a sale. Lawsuits regarding how companies...

Those who continue to struggle with the cost of using SAG-AFTRA talent to develop social media and other digital commercial content have...