22 Aug, 2024 Adieu, Fake Revie(u)w By Libby O'Neill It’s here! The Federal Trade Commission's (FTC’s) final rule banning fake reviews and testimonials, that is. Some of you may remember...
07 May, 2024 Benefit of the Bargain? Courts Split on Harm in Fictitious Pricing Cases By Jennifer Savitt Retailers vying for consumers’ attention often promote sales and discounted prices to make a sale. Lawsuits regarding how companies...
11 Mar, 2024 Advertising Aspirations for Reducing Environmental Impact Invites Charges of Greenwashing By David Mallen Last week, the New York Attorney General Letitia James filed a lawsuit against JBS USA Food Company, leading producer of beef products,...
16 Jan, 2024 New Court Decision Regarding "Carbon Neutral" Advertising By Brian Heidelberger A class action was brought against Evian spring water, where a consumer claimed that the use of "carbon neutral" on packaging indicated...
06 Nov, 2023 Is "Good for You!" a Health-Related Marketing Claim? Context is King, According to Minute Maid Case By Kristen R. Klesh The phrase “Good for You!” can take on a variety of meanings, ranging from a statement of congratulations to a sarcastic dig, depending...
27 Jul, 2023 Cancel Culture: NAD Reviews Dark Patterns By David Mallen The National Advertising Division (NAD) of the BBB National Programs recently reviewed the Wall Street Journal's claim that online...