1/15/2025 12:30:31 AM NAD Upholds Charter's Advertising of "Unlimited" Wireless Data By David Mallen What does “unlimited data” mean when talking about a mobile phone plan? The National Advertising Division (NAD) of BBBNP provided an...
8/22/2024 12:42:12 PM Adieu, Fake Revie(u)w By Libby O'Neill It’s here! The Federal Trade Commission's (FTC’s) final rule banning fake reviews and testimonials, that is. Some of you may remember...
5/7/2024 5:38:08 PM Benefit of the Bargain? Courts Split on Harm in Fictitious Pricing Cases By Jennifer Savitt Retailers vying for consumers’ attention often promote sales and discounted prices to make a sale. Lawsuits regarding how companies...
3/11/2024 3:22:44 PM Advertising Aspirations for Reducing Environmental Impact Invites Charges of Greenwashing By David Mallen Last week, the New York Attorney General Letitia James filed a lawsuit against JBS USA Food Company, leading producer of beef products,...
1/16/2024 10:24:38 PM New Court Decision Regarding "Carbon Neutral" Advertising By Brian Heidelberger A class action was brought against Evian spring water, where a consumer claimed that the use of "carbon neutral" on packaging indicated...
11/6/2023 7:04:08 PM Is "Good for You!" a Health-Related Marketing Claim? Context is King, According to Minute Maid Case By Kristen R. Klesh The phrase “Good for You!” can take on a variety of meanings, ranging from a statement of congratulations to a sarcastic dig, depending...
7/27/2023 7:14:48 PM Cancel Culture: NAD Reviews Dark Patterns By David Mallen The National Advertising Division (NAD) of the BBB National Programs recently reviewed the Wall Street Journal's claim that online...