1/14/2026 4:27:44 PM NAD Suggests Changes to Price Comparison Advertising By Brian L. Heidelberger The National Advertising Division of BBB National Programs (NAD) recently issued a final decision in a competitive challenge brought by...
1/6/2026 4:37:34 PM FTC Issues First Wave of Warning Letters Under New Consumer Review Rule: Key Lessons for Brands By Libby O'Neill In August 2024, I wrote about the Federal Trade Commission's then-new Consumer Review Rule (Adieu, Fake Revie(u)w), which is designed to...
12/12/2025 4:06:39 PM Claiming Your Drug Product is Unique: Does That Mean It's Superior? By David Mallen Brands and marketers seek to highlight what makes their products singular and unique. But it can be very challenging to do so in a...
11/6/2025 9:46:43 PM For Advertisers, Claiming Comparative Environmental Benefits Can be Toxic By David Mallen While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of...
9/22/2025 7:51:07 PM Snapshots from the NAD Conference By David Mallen Last week in Washington, D.C., the BBB National Programs wrapped up another successful NAD conference. The conference, as usual, provided...
8/18/2025 5:15:42 PM NAD Finds Brand Responsible to Try to Cause Take Down of Influencer's Social Media Post It Didn’t Pay For By Brian L. Heidelberger The National Advertising Division (NAD) recently looked at a complaint over a social media video posted by an influencer. The interesting...
8/18/2025 5:03:56 PM Match Group’s $14 Million Lesson: Even Without “Click-to-Cancel,” Subscription Companies Can’t Play Hard to Get By Libby O'Neill Last week, Match Group Inc., the powerhouse behind Match.com, OkCupid, Plenty of Fish and The League, agreed to shell out $14 million and...
7/23/2025 8:35:54 PM NY Delays Algorithmic Pricing Disclosure Enforcement as Lawsuit Proceeds By Sarah Rubenstein Polak Jessica Lee Last week, on July 14, 2025, a New York federal court issued a general stay of enforcement of the NY Algorithmic Pricing Disclosure Act,...
7/23/2025 8:10:27 PM Addition of Arbitration Provision To Terms Not Binding Without Consumer's Clear Agreement By Brian L. Heidelberger On July 3, 2025, a federal court rejected Safeway’s attempt to make customers resolve a false advertising lawsuit in arbitration...
7/3/2025 6:12:30 PM Plaintiffs Aim to Apply California Consumer Hidden Fees Laws to Transactions in Other States By Brian L. Heidelberger A lawsuit was recently filed in Cook County, Illinois, against Airport Parking Reservations Inc. and Gomez Travel Services Inc., focusing...
5/13/2025 8:23:56 PM 60 More Days for Click to Cancel By Libby O'Neill Robyn Mohr Take a quick breath—but just a short one—because late Friday, the Federal Trade Commission (FTC) decided (3-0) to push the compliance...
4/23/2025 3:02:53 PM Revolve Faces Legal Scrutiny Over Influencer Marketing Practices By Libby O'Neill Revolve Group, Inc., a popular online fashion retailer, is facing a lawsuit that has brought its influencer marketing practices under the...