07 May, 2024 Benefit of the Bargain? Courts Split on Harm in Fictitious Pricing Cases By Jennifer Savitt Retailers vying for consumers’ attention often promote sales and discounted prices to make a sale. Lawsuits regarding how companies...
11 Mar, 2024 Advertising Aspirations for Reducing Environmental Impact Invites Charges of Greenwashing By David Mallen Last week, the New York Attorney General Letitia James filed a lawsuit against JBS USA Food Company, leading producer of beef products,...
16 Jan, 2024 New Court Decision Regarding "Carbon Neutral" Advertising By Brian Heidelberger A class action was brought against Evian spring water, where a consumer claimed that the use of "carbon neutral" on packaging indicated...
06 Nov, 2023 Is "Good for You!" a Health-Related Marketing Claim? Context is King, According to Minute Maid Case By Kristen R. Klesh The phrase “Good for You!” can take on a variety of meanings, ranging from a statement of congratulations to a sarcastic dig, depending...
27 Jul, 2023 Cancel Culture: NAD Reviews Dark Patterns By David Mallen The National Advertising Division (NAD) of the BBB National Programs recently reviewed the Wall Street Journal's claim that online...