On April 1, the BBB National Programs named Phyllis Marcus the new Vice President of the BBBNP's National Advertising Division (NAD). The hiring is significant for several reasons. NAD has had only two other directors in the past 28 years. And this moment feels like a critical time for industry self-regulation. Given the turbulence and uncertainty in Washington, D.C., along with the rapid evolution of advertising and media technologies, NAD's system of self-regulation could potentially play a hugely influential role in resolving disputes and in shaping and upholding standards within the advertising industry.  

Phyllis brings a unique background and set of skills to her new leadership position. She previously served for 17 years at the FTC, where she was Chief of Staff for Advertising Practices and leader of the FTC's children's privacy regulatory and enforcement program. For the past decade, she has been in private practice and has been a thought leader within the industry. Her understanding of the industry, of evolving technology and the subtle interplay between regulation and self-regulation will serve her and the BBBNP well, to the benefit of the industry and consumers alike. 

On behalf of Loeb & Loeb and our clients, we welcome Phyllis to her new and exciting leadership role as we enter a new age of media and advertising.  And we express our gratitude and many thanks to outgoing director, Laura Brett, for her dedicated service and professionalism.